"I had a dream"

"Luxury cosmetics must be affordable!" This principle drives Judith Williams to continually take innovative paths in the development of new products. The lifestyle expert calls herself "entirely obsessed with content and quality"!
Only the best raw materials are used as the basis for her entire cosmetics offer. To meet this specification she set for herself, the company is operating a field of roses near the French town of Grasse and has recently added an Edelweiss field in the Steiermark.
At the highly renowned university in Ferrara (Italy), Judith Williams has renowned scientist Professor Dr. Stefano Manfredini research innovative methods for the most effective and gentle production of caring skin products. This university looks back on a long tradition in cosmetics research. In the renaissance,
Lucretia Borgia was the first woman of her time to study here. She knew the effects of cosmetics on the maintenance of beauty and thus her power at court. From those
times, there is an 800-years-old book that contains the oldest cosmetic formulations in the world. It is owned by the university in Ferrara.
To ensure that all innovations benefit the customers of Judith Williams first, Judith Williams Cosmetics has contributed to the university's Ambrosialab entrepreneurially. Judith Williams visits the science team in Ferrara as often as her schedule permits to ensure that her ideas are put into practice in the best manner and to essentially influence product development with her wishes and experience.