„Be proud of everything you did in your life"

Judith Williams considerably invests in research and product development. As an entrepreneur, she puts the greatest value on not introducing any product without having been tested by her at the end of a long series of tests and found to be good.
At the moment, all efforts go into the development of a new cosmetics line made of the Alpine flower Edelweiss. This will be the first care series of this kind in the world. At the University of Innsbruck, the basic substances are extracted from the stem cell of Edelweiss in a special procedure for the first time. The result is an effective substance concentrated thousand-fold, making an important contribution to fighting early ageing of the skin.
According to the legend of Edelweiss, the beautiful Alpine flower is also deemed a proof of love for cool boldness. The process is, indeed, bold and incredibly elaborate.